Gifting a Magazine Subscription

It seems like this year a magazine a subscription is the thing to give.  I've never given anyone a subscription to a magazine before, but three people in my family have requested a subscription/renewal to a magazine.  What I like about magazines is that they attract people who classify themselves as "non-readers".  They have short articles with lots of pictures, they are easy to pick up/put down, are centered a topic a person knows they are interested in, and they are tons of fun to get in the mail.  So, if you're stuck on a gift to give someone this year, why not consider a magazine subscription.  You just might turn someone in your family into a reader by getting them hooked on a new publication!